Jonah Berger is a renowned marketing professor, author, and speaker known for his expertise in consumer behavior and viral marketing. He has conducted extensive research on why certain ideas, products, and behaviors become popular. Berger is also the author of best-selling books like 'Contagious: How to Build Word of Mouth in the Digital Age' and 'Invisible Influence: The Hidden Forces that Shape Behavior'. Through his lectures, workshops, and consulting, Berger helps companies understand and leverage the psychology behind contagious ideas and products to drive business success.
Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania.
He has a Ph.D. from Stanford University and previously taught at the University of Pennsylvania's Perelman School of Medicine.
Berger's research focuses on social influence, viral marketing, and decision-making.
He has been featured in major media outlets like The New York Times, The Wall Street Journal, and Harvard Business Review.
Berger's book 'Contagious: How to Build Word of Mouth in the Digital Age' became a best-seller and has been widely recognized as an influential marketing resource.
He has also delivered keynote speeches at various prestigious conferences and events, sharing his insights on word-of-mouth marketing and consumer behavior.
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Malcolm Gladwell is a renowned author and journalist known for his books like 'The Tipping Point' and 'Outliers'. He explores various sociological and psychological phenomena to explain how ideas or trends spread and become influential in society.
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Berger's book provides actionable insights into the science of contagious ideas and products. It outlines the six principles that drive people to share and discusses how businesses can harness these principles to create viral marketing campaigns.
In this book, Berger explores the subtle ways in which social influence impacts our behavior. He delves into the science behind conformity, imitation, and the desire to differentiate oneself, providing valuable insights for marketers and individuals alike.
Jonah Berger is known for his expertise in consumer behavior and viral marketing. He is a renowned marketing professor, author, and speaker.
Jonah Berger gained significant recognition for his book 'Contagious: How to Build Word of Mouth in the Digital Age'.
Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania.
Jonah Berger focuses on social influence, viral marketing, and decision-making. He explores topics like word-of-mouth marketing and the psychology behind why certain ideas or products become popular.
Yes, Jonah Berger has been featured in major media outlets like The New York Times, The Wall Street Journal, and Harvard Business Review.
