Ouai Haircare is a premium haircare brand that offers a range of products, including shampoos, conditioners, hair treatments, and styling products. The brand was created by celebrity hairstylist Jen Atkin, who wanted to create a line of products that tackle hair concerns and make haircare easy and accessible.
Ouai Haircare was founded by Jen Atkin in 2016.
The brand was created with the mission to make haircare easy and accessible to everyone.
Ouai Haircare quickly gained popularity and has been recognized by various publications and influencers.
The brand has expanded its product range and is now available in several countries.
In 2020, Ouai became a part of Kendo Holdings, which is owned by LVMH Mou00ebt Hennessy Louis Vuitton.
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A gentle shampoo that repairs damaged hair and leaves it feeling clean and healthy. Contains keratin and hydrolyzed keratin to strengthen hair and protect against future damage.
A nourishing hair mask that deeply conditions hair and improves its overall health. Contains artichoke leaf extract to seal the hair cuticle and prevent future damage.
A lightweight spray that adds texture and waves to hair. Contains rice protein to strengthen and volumize hair.
A versatile hair spray that adds texture, volume, and hold to hair. Contains volcanic minerals to absorb oil and refresh hair.
A weightless dry shampoo that absorbs oil and refreshes hair between washes. Contains rice starch to absorb oil and provide volume.
Yes, Ouai Haircare is cruelty-free and does not test on animals.
Ouai Haircare offers products for all hair types, including straight, curly, wavy, and coily hair.
Some Ouai Haircare products are vegan, but not all. Each product has a list of ingredients and their source to help customers determine if they are vegan.
Ouai Haircare products have a signature fragrance that is a blend of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Ouai Haircare products are premium and may be more expensive than drugstore brands, but they are formulated with high-quality ingredients and have received positive reviews from customers and influencers.