Val-pak is a brand that provides coupon and direct mail advertising services to businesses. They help businesses reach consumers through targeted direct mail campaigns that include coupons and special offers.
Val-pak was founded in 1968 as a local advertising business in Clearwater, Florida.
In 1972, Val-pak introduced their famous Blue Envelope, a direct mail package containing coupons, flyers, and special offers.
The brand expanded rapidly throughout the 1970s and 1980s, establishing a nationwide presence in the United States.
In 1991, Val-pak launched its website, providing an online platform for businesses to reach consumers through digital coupons and promotions.
Over the years, Val-pak has continued to innovate and adapt to the changing advertising landscape, incorporating digital marketing solutions into its offerings.
Today, Val-pak is a leader in direct mail advertising, serving a wide range of businesses across various industries.
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Val-pak's flagship product is their direct mail advertising service. They distribute coupons, flyers, and special offers to targeted households through their Blue Envelope and other direct mail campaigns.
Val-pak offers digital advertising solutions to businesses through their website and app. They provide digital coupons and promotions to reach consumers online.
Val-pak provides tools for businesses to track the effectiveness of their coupon campaigns. This allows businesses to measure the return on investment and make data-driven decisions for their advertising strategies.
Val-pak distributes coupons, flyers, and special offers to targeted households through their Blue Envelope and other direct mail campaigns. Businesses can choose the desired geographic area and demographics to reach their target audience.
Initially, Val-pak started in the United States, but they have expanded their services to Canada as well. They have a presence in multiple cities across both countries.
Val-pak's digital advertising services allow businesses to reach consumers online through digital coupons and promotions, providing wider exposure. It also provides convenience for consumers as they can easily access and redeem digital coupons.
Val-pak offers coupon redemption tracking tools that allow businesses to monitor the effectiveness of their coupon campaigns. This includes tracking the number of coupon redemptions and measuring the return on investment.
Yes, Val-pak provides businesses with the flexibility to customize their direct mail campaigns. This includes choosing the desired geographic area, demographics, and selecting specific targeting options to reach their ideal audience.